Chipotle doing good with "junk"
Chipotle Mexican Grill, the national chain of burrito restaurants, is conducting a “No Junk” campaign.
The company is encouraging Americans to forward their junk e-mails to firstname.lastname@example.org where each forwarded piece of e-mail will help provide nutritious cafeteria meals for school children around the country through a partnership with the nonprofit organization, The Lunch Box (www.thelunchbox.org).
The more junk e-mail received, the more money Chipotle will donate. For every 100,000 junk e-mails Chipotle receives, the company will donate $10,000 to The Lunch Box, which will help to give about 32 million school children at 100,000 schools nationwide access to 100 school-tested, junk-free recipes created by Chef Ann Cooper, the Renegade Lunch Lady.
The “No Junk” campaign launched June 25 and is slated to run through August, or until Chipotle reaches its goal of 500,000 junk e-mails received, which releases its maximum contribution of $50,000 to The Lunch Box.
No e-mail addresses will be automatically captured when junk e-mail is submitted through its no junk campaign, and the content of e-mails will not be read.
People who participate in the program will have the opportunity to opt in to Chipotle’s e-mail list, learn more about Chipotle and its commitment to serving “Food with Integrity” on the company’s website, or link to TheLunchBox.org to learn more about that organization and its programs.
It's not a locally owned restaurant, and this blog isn't about eating there, but I can't help but want to support a company that is going to make a hefty donation to a good cause. I'll be passing along my spam and stopping in for a burrito.
-- Cheryl Sadler